Rich Meeusen

Retired Badger Meter CEO / Chairman

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Teaching: Making Strategic Business Decisions

Participants will gain a deeper understanding of how organizations can effectively make strategic decisions using core competencies, the creative ideation process, and balanced investment strategies

“Leaders have an opportunity to share a lifetime of wisdom with the next generation who will shape Milwaukee. I’m proud to be a part of the first cohort and share all the mistakes I’ve made along the way!” - Rich Meeusen


Rich Meeusen is chairman of Badger Meter, Inc, a Milwaukee-based company that is a leading manufacturer and marketer of flow measurement solutions, with a primary focus on the water industry. Rich co-founded The Water Council in 2007 (formally incorporated in 2009) and is a pioneer of the water industry and has received many awards, most notably, the 2010 Business Leader of the Year award from the Harvard Business School Club of Wisconsin.

Rich currently sits on the board of the Water Council and Goodwill and spends his free time practicing dance.